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Our quest for smiles originated from a childhood memory. A memory of grown-ups, that when gathered, were somehow allowed to use the very same language they had threatened to keep us kids indoors over, or wash our mouths out, or told would prevent us from getting to heaven. As a matter of fact, these same words that were supposed to be vulgar, hurtful and disrespectful, now seemed to make the grown-ups laugh and strangely appear to be more friendly towards each other. Instinctively as kids we still knew never to repeat the grown-up words for fear of the consequences. But, at the same time we were kids and had our own creed; to get away with as much as possible as long as it didn't cause anyone real harm, have our supper withheld, or keep us longer in the confessional on Saturdays.
During one of these grown-up gatherings, a fishing trip, we kids decided we had to try and get away with as much as possible. So we hijacked and re-invented a word, a grown-up word... DUMBASS. Dumbass became dum-Bass, and from that moment on it could freely be shared by us kids without worry of consequences. The use of this new word, particularly when used in the same context as its predecessor, brought out many big laughs from the adults and created a lot of fun for us kids!
Later in life, as a successful commercial graphic designer this memory was harvested, a spazzy fish was drawn, witty sayings were created and laughter and fun has been the result ever since.
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